PROVIDE CREATIVE DIRECTION AND VISUAL IDENTITY FOR A HOTEL, ANYWHERE IN THE WORLD. THE PROJECT CONSISTED OF SEVERAL CREATIVE PROCESS PHASES: RESEARCH, CONCEPT, CREATIVE DIRECTION, DESIGN DIRECTION AND PRODUCTION, COMMUNICATION STRATEGY AND IMPLEMENTATION. THE PREMISE OF MY HOTEL, "SIETE POR SIETE" OR "7X7", ACCOMODATES 7 PEOPLE IN 7 LOCATIONS IN CUBA FOR 7 DAYS. THE PLACES ARE A UNIQUE BLEND OF BEACH, CITY, SMALL TOWN AND AGRICULTURE; REPRESENTING THE ORIGINAL "7 VILLAS" FIRST ESTABLISHED IN COLONIAL CUBA. BELOW IS MY PROCESS BOOK, KEPT TO BE A COMPREHENSIVE FINAL OF ALL DESIGN ELEMENTS.
logotype, color palette, typography (hotel branding project 2012)
business card, stationary, stamp
signage
sample signage implementation
room keys, do not disturb signs
laundry basket, cigar making kit, cuban tiles
bedspread
actual signage lasercut onto wood, business card, stamp, hotel scents
BRANDING PROCESS BOOK
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