PROVIDE CREATIVE DIRECTION AND VISUAL IDENTITY FOR A HOTEL, ANYWHERE IN THE WORLD. THE PROJECT CONSISTED OF SEVERAL CREATIVE PROCESS PHASES: RESEARCH, CONCEPT, CREATIVE DIRECTION, DESIGN DIRECTION AND PRODUCTION, COMMUNICATION STRATEGY AND IMPLEMENTATION. THE PREMISE OF MY HOTEL, "SIETE POR SIETE" OR "7X7", ACCOMODATES 7 PEOPLE IN 7 LOCATIONS IN CUBA FOR 7 DAYS. THE PLACES ARE A UNIQUE BLEND OF BEACH, CITY, SMALL TOWN AND AGRICULTURE; REPRESENTING THE ORIGINAL "7 VILLAS" FIRST ESTABLISHED IN COLONIAL CUBA. BELOW IS MY PROCESS BOOK, KEPT TO BE A COMPREHENSIVE FINAL OF ALL DESIGN ELEMENTS.

BRANDING PROCESS BOOK

for accurate playback please let the video fully load before watching.

© 2013 KENDALL CHASE IMAGE & DESIGN  |  SAN FRANCISCO, CA